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key finders. Do help you track down your stuff?.

Updated: Apr 9

Its horrible when it happens, but it’s a fact of life. Humans lose things. Keys. You name it, we’ve probably lost it. And that’s both inside the home and outside of it.

Research suggests that we in the UK spend 110 days of our lives searching desperately for our stray items.

To fix this age-old problem, tech firms have been developing Bluetooth item trackers of all shapes and sizes, hoping to help reconnect us with our lost property. It all arguably started in 2013, with American company Tile.

For years, Tile was the only brand in the key finder space, but it’s since been invaded by other third-party competitors like Chi polo and, most recently, Samsung and Apple.

While the latter two are still fairly new to the segment, they’ve already begun nudging Tile off its podium.

In October 2021, Tile refreshed its entire range of key finders and announced that it would be launching its own ultra wide band version to compete with the Apple AirTag. But the company was acquired by family safety platform Life360 soon after, and we haven’t heard a peep about the tracker since, leaving Apple as the market-leader when it comes to finding your stuff with precision.

Whether you’re searching for a key finder with UWB tech or with Bluetooth, I believe that these systems are very useful when we're very forgetful.

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