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Amazon Prime Day is coming

Amazon.com’s annual Amazon Prime Day event may take place July 12-13 this year,

This date is yet to be confirmed.

Those are typical launch days for Amazon Prime Day. And July is when Amazon Prime Day used to take place -- for five straight years prior to 2020, when the retailer moved the event to October due to the pandemic.

Kiplinger is unable to verify the authenticity of the screen grab; an Amazon representative, who was sent the screenshot from Kiplinger, told us only that Amazon has “not made any announcements about Prime Day.”

We all know Amazon Prime Day as an opportunity to score a bevy of deals on all manner of merchandise.

Search traffic for queries such as “when is amazon prime day” and “best deals on amazon prime day” spike in the weeks and months prior to the event as shoppers plan their spending sprees to save on big-ticket electronics and make early headway on holiday shopping.

Amazon Prime day has been a fixture in the calendar since 2015

What to Expect on Amazon Prime Day 2021

Expect the Prime Day event this year to sing with better deals than ever before as the competition have stepped up their offerings.

In past years, Prime Day has offered huge deals on Amazon’s own brand gadgets -- including Echo personal assistance devices (“Alexa…”), Fire TV sticks, Kindles etc -- plus a flea-market array of baubles, bric-a-brac from other vendors large and small, as well as items from Amazon Fashion etc. Prime Day has been Amazon’s version of a garage sale, unloading a lot of silly and unsold inventory along with only the occasional true treasure.


If the past is anything to go by then, many Prime Day deals will be posted on Amazon.com weeks in advance of Prime Day, and some can be preordered by Prime members. Nonmembers can sign up for a free 30-day trial to tap the sales on Amazon Prime Day 2021. Not satisfied? Cancel the membership before you have to start paying for it.

THIS PAGE WILL BE UPDATED WHEN DATES AND DEALS GET CONFIRMED.


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